📅
Dates
9–11 Feb 2027
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Location
Milan, Italy
🏛️
Venue
Fiera Milano
About Bit Milano
BIT is Italy's international tourism trade fair, organised by Fiera Milano S.p.A. The 2027 edition runs from 9 to 11 February in Halls 9 and 11 at fieramilano in Rho, Milan. Exhibitors are grouped into six districts: Italy, World, Travel Expert, Hospitality, Innovation and Transportation. Visitors are travel professionals the organiser calls Travel Makers, from tour operators and travel agencies to MICE professionals, travel designers and content creators. Exhibitors and selected buyers meet in themed speedy meetings, and buyers take part as hosted or independent buyers.
Official Bit Milano website →Hotels & flights for Bit Milano 2027
Planning your visit to Milan for Bit Milano? Book accommodation near Fiera Milano and search flights to Milan below.
Hotels near Fiera Milano
Hotels near Fiera Milano fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Fiera Milano
9–11 Feb 2027 · LateRooms — compare hotels near the venue
Flights to Milan for Bit Milano
Search and compare flights to Milan from hundreds of airlines and booking sites. Check Kiwi.com for the best fares into Milan's main airport.
✈️Search flights to Milan
9–11 Feb 2027 · Kiwi.com — compare flights and travel sites
Airport transfers to Fiera Milano
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Milan
Hoppa — pre-book your transfer, fixed price, no surprises
Stay connected in Italy
An eSIM is the easiest way to get local data rates in Italy without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Italy
Airalo — local data rates, instant activation, no physical SIM needed
Register for Bit Milano 2027
Interested in attending or exhibiting at Bit Milano 2027 in Milan, Italy? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add Bit Milano to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
When is Bit Milano 2027?
Bit Milano 2027 takes place 9–11 Feb 2027 at Fiera Milano, Milan, Italy.
Where can I find hotels near Fiera Milano?
Search for accommodation near Fiera Milano on LateRooms. We recommend booking at least 6–8 weeks before Bit Milano as hotels near the venue sell out quickly during major travel trade shows.
How do I register for Bit Milano?
Register for Bit Milano via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is Bit Milano?
BIT is Italy's international tourism trade fair, organised by Fiera Milano S.p.A. The 2027 edition runs from 9 to 11 February in Halls 9 and 11 at fieramilano in Rho, Milan. Exhibitors are grouped into six districts: Italy, World, Travel Expert, Hospitality, Innovation and Transportation. Visitors are travel professionals the organiser calls Travel Makers, from tour operators and travel agencies to MICE professionals, travel designers and content creators. Exhibitors and selected buyers meet in themed speedy meetings, and buyers take part as hosted or independent buyers.
THE REPBUD RESERVE
Planning on attending Bit Milano?
RepBud helps travel industry professionals make the most of every event — log meetings on the go, follow up faster, and keep every client relationship front and centre.
RepBud is designed to assist, not replace, your professional judgement
